Our Story

Founded by Raven Jenai Haynes, BOI was built from the belief that style shouldn’t be confined to labels or expectations.

Raven’s relationship with style evolved over time. Growing up more on the tomboy side, she was drawn to a certain aesthetic, eventually being drawn to mixing pieces, experimenting with looks, and creating something that felt authentic. What started as a love for ‘swaggy’ fashion and creative expression has come full circle into a brand that reflects that same energy.

Built on the idea that style has no rules, BOI blends masculine and feminine energy into one space where individuality leads. Every piece is designed to be worn your way; layered, styled, and expressed however you choose.